Broad Reach

Get Found On The Web! – Broad Reach New Media & Now We’re Cookin’ Team up to educate food businesses about Web Video Marketing Strategies in Evanston, July 15.

markfabish — Fri, 02 May 2014 22:06:12 +0000

Now We’re Cookin’ (with commercial kitchens in Evanston, IL for Food businesses) is partnering with Broad Reach New Media, specialists in web video marketing, in offering a seminar focusing on video web strategies. Interested participants can reserve a spot in the session scheduled for July 15.

Video in process

100 million people take a social action on You Tube every week!

Evanston, Il (PRWEB) June 25, 2013

Broad Reach New Media will be bringing their web video marketing expertise to Now We’re Cookin‘s commercial and demonstration kitchens in Evanston, Illinois for a short but effective seminar for Food Business owners.

YouTube has evolved to be the number two search engine, making videos an essential part of any marketing plan. The marriage of culinary skill, social media and story-telling expertise promises to deliver dynamic and unique results that will help clients “Get Found On The Web” This seminar will help participants understand how, why, and when to incorporate video into online marketing activities to dramatically enhance their impact. As a bonus, each business owner will receive a complimentary photo (head shot) to be utilized in web marketing and social media campaigns. The seminar costs $25 and is scheduled for Monday, July 15, from 6 – 7:30.

Participants will receive priority booking for a follow-up workshop in Broad Reach New Media’s portable studio (to be scheduled in August). In the subsequent session, participants will receive a web video ready to be utilized in a variety of social media environments.

About Now We’re Cookin’:
Now We’re Cookin’ is a culinary center promoting culinary entrepreneurship and innovative culinary events. Its commercial kitchens are home to small culinary enterprises and host to the new Food Business Incubator program which is structured to accelerate the progress of food business start-ups. In the exciting demonstration kitchen, Now We’re Cookin’s team of talented chefs conduct a wide range of cooking classes, host private parties and events as well as corporate team meetings, schedule celebrity chef demonstrations and welcome film/video production teams.

Broad Reach New Media specializes in telling client’s stories using web video marketing, photography and social media. Broad Reach New Media has over 10 years of experience performing a wide variety of internet marketing and web video marketing activities.

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Try It Out – It’s Google Afterall

Jessica — Thu, 02 Feb 2012 09:33:13 +0000

No matter the size of your business, you have most likely incorporated Google into it someway or somehow. One particular tool a lot of businesses use is Google AdWords. Selecting the words or phrases you want to use can be very challenging, but thanks to another Google tool it can be a bit easier. An article by Greg Habermann from Search Engine Watch, ”Not Sure Where to Spend Your PPC Dollars? Try Google Insights for Search,” gives you a look into a different method of picking your AdWords. The article states, ”Insight for Search allows you to compare searches over time and filter down through its taxonomy of advertising categories by locale.” Sounds pretty neat to us. Check out the full article, here.

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Welcome To The Club

Jessica — Tue, 31 Jan 2012 13:31:04 +0000

It appears that more and more small businesses are coming around to using social media. It’s about time, right? According to an article from SmallBizTrends.com, ”Constant Contact Survey Reveals Significant shift in Small Businesses’ Willingness to Use Social Media Marketing,” are using social media more often to have conversations with their target markets. The survey showed that small businesses find Twitter, Facebook, and LinkedIn more effective than in previous surveys. It’s about time that small businesses began to understand the importance of social media. To see specific numbers and results of the survey, click here.

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Does Klout Matter To My Business?

Jessica — Mon, 30 Jan 2012 15:12:51 +0000

For those of you who don’t know what a Klout Score is, we have some help becasue not only do you need to know what it is, but you need to know why it’s important to your business. Michael Cohn, from biznik, offers some help into learning what your Klout score means. The article covers true reach, amplification probability, and network score. Learn what each means, here.

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Simple SEO Tip

Jessica — Fri, 27 Jan 2012 14:53:52 +0000

If you are working on your companies’ own SEO, make sure to know the importance to the page title. David Mercer from Business Insider wrote an article, ”Awesome SEO tip for effective Internet marketing,” shares some insight to the page title that is sure to help your business. Learn more, here.

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YouTube Gone Wrong

Jessica — Wed, 25 Jan 2012 10:40:56 +0000

By now you have learned about the powers of YouTube and how it could really help your business, but if not used correctly they can also hurt you. Danny Wong from The Next Web shared 5 YouTube videos gone wrong and how be believes they could have been made better. The only one Broad Reach doesn’t agree with is Old Spice, we think that video was very effective. To check out the videos, click here.

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YouTube: Just The Tips

Jessica — Mon, 23 Jan 2012 15:13:44 +0000

Hey, look it’s a monkey smelling it’s butt! Yes, YouTube has hilarious videos like the one just mentioned, but it’s also a fantastic tool for your business. Amy-Mae Elliot from Mashable wrote the article, ”Top 10 YouTube Tips for Small Businesses,” that could be a great deal of help to you and your small business. One tool we think is very cool that YouTube offers is their auto-captioning, so even those with hearing problems can enjoy your videos. For some other tips from Mashable, click here.

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Stand Out

Jessica — Fri, 20 Jan 2012 11:06:28 +0000

It’s easy to become just another generic web site with nothing too appealing for your visitor to look at. That’s why we can’t stress enough the importance to have good photogrpahy on you site. An article from The New York Times by Nick Bilton, ”People Ignore Generic Photos Online,” has some very interesting studies about what draws people in while online. One thing the article mentions to avoid is using stock photogrpahy for your site. To learn more about what the eye wants to see on your web site, click here.

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Ask Before You Act

Jessica — Thu, 19 Jan 2012 16:05:22 +0000

If you are visiting this blog you more than likely have heard of SEO, maybe you have even used it for your web site. When using the powers of SEO it is important to have the best writing you can to draw in the attention of your consumer. That’s why some people hire experts to write this content. An article by Nicole Beckett of SEO-News.com, ”5 Questons to Ask Before Purchasing SEO Content,” does a great job of going over what you should be looking for in a writer. One thing you might want to know about a writer is what they have done in their past to make them qualified for the job. To learn more about what you should be looking for in a writer, click here.

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There’s More Out There

Jessica — Tue, 17 Jan 2012 15:55:09 +0000

We talk a lot about the importance of using Facebook, Twitter, and LinkedIn for business in this blog, but the list that your company should be using socially doesn’t end there, not even close. An article from Focus, ”50 Social Sites That Every Business Needs a Presence on,” is a great source for any company which is looking to have a bigger online presence (hint: that should be all of you). One site that we didn’t even know about is called, ”Ning” and it allows users to create their own social networks, how cool is that? To learn about the other social sites, click here.

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