Video has been around for quite some time, but not a lot of companies use it as a branding technique for their company and their company web site. Video offers elements that text just can’t. According to an article by Robert Weiss from Talent Zoo, ”Using Video to Grow Your Business,” using video on the company web site makes a company seem more personal. If a video includes something like employee interviews, then a visitor to the site may feel like he/she is more in tune with that person’s company. If you would like to learn about some of the other benefits that video has on your company web site, click here.