Tracking activity, reviewing that activity, and using the information to improve existing campaigns and create new ones is crucial to success. Without tracking and review there is no way to know where you have been, so you can make your path forward.
Web video marketing is the process of using individual videos to deliver information through many different vehicles, such as, your web site, social media, email, business sites, blogs, PR releases, etc., etc…
Each of these vehicles have different ways of tracking the effectiveness of the video you are distributing with them. We set up activity tracking to get feedback on the effectiveness of your video marketing efforts.
We compile all the different reports from each site, social media sites, pay per click campaigns, microsites, etc. to look at the big picture and make continuous improvements to:
- Increase the number of visitors
- Increase the conversion rate of those visitors who make contact
- Increase the conversion rate of the prospects who ultimately become customers
- Obtain feedback on the status of your companies online reputation