No matter the size of your business, you have most likely incorporated Google into it someway or somehow. One particular tool a lot of businesses use is Google AdWords. Selecting the words or phrases you want to use can be very challenging, but thanks to another Google tool it can be a bit easier. An article by Greg Habermann from Search Engine Watch, ”Not Sure Where to Spend Your PPC Dollars? Try Google Insights for Search,” gives you a look into a different method of picking your AdWords. The article states, ”Insight for Search allows you to compare searches over time and filter down through its taxonomy of advertising categories by locale.” Sounds pretty neat to us. Check out the full article, here.
In short, yes, we believe so. However, it might not be enough to just hear that coming from us. We found an interesting article by Melissa Mackey from Search Engine Watch called, ”Why PPC is an Effective Form of Advertising,” that explains why, if used correctly, PPC can be very effective. She even goes on to say that PPC, unlike SEO, has very little to do with an algorithm. Read the full article here.