It appears that more and more small businesses are coming around to using social media. It’s about time, right? According to an article from SmallBizTrends.com, ”Constant Contact Survey Reveals Significant shift in Small Businesses’ Willingness to Use Social Media Marketing,” are using social media more often to have conversations with their target markets. The survey showed that small businesses find Twitter, Facebook, and LinkedIn more effective than in previous surveys. It’s about time that small businesses began to understand the importance of social media. To see specific numbers and results of the survey, click here.
We talk a lot about the importance of using Facebook, Twitter, and LinkedIn for business in this blog, but the list that your company should be using socially doesn’t end there, not even close. An article from Focus, ”50 Social Sites That Every Business Needs a Presence on,” is a great source for any company which is looking to have a bigger online presence (hint: that should be all of you). One site that we didn’t even know about is called, ”Ning” and it allows users to create their own social networks, how cool is that? To learn about the other social sites, click here.
You may have a personal LinkedIn page, but that shouldn’t stop you from making a company page as well. Having a company page can add a whole new element to your business’ presence on the social networking site. Laura Christianson, from the Snohomish County Business Journal wrote an article, ”Encourage discussion with a LinkedIn company page,” explaining how you can customize your companies page. One of the coolest features is the ”analytics tab” that allows the company page administrator to view stats about the page. To check out the full article, click here.